The new era of information (Internet) has brought a massification of the themes and topics that are treated in mass media like Internet, TV, radio, newspapers, etc. Now, simply news like a football player who sign for another football team is mentioned in mass media and social networks.
The information is allocated like the relevance that has in the actuality, and the main objective of the media is to get share, more than any other media. So, it’s not uncommon to see how if a few days ago Japan’s tsunamis and earthquakes occupied the front pages, when nowadays the front pages are focused on the conflict in Libya, in which are involved USA and the EU. However, who decided the main themes in the public agenda? After reasoning, we conclude that media doesn’t reflect public opinion, otherwise they create it.
Mass media are who are in the place where the news occurs, they have the power to choose the events that are going to be transformed en news and are going to occupy pages in newspapers, news in TV, main themes in Internet, etc.
In the past, news only impacted in the society with the old media, but currently, information has discovered a new media to expand at a huge scale, the Internet. In Internet, current events are discuses in blogs, wikis and web pages, but especially in social networks, in which news are converted in “trending topics” or “hashtags”. All news that interest more to the consumers or the followers of this social networks are discussed strictly, superficially or with a bit of humor. For example, in the photo that Pique published his romance with the Colombian singer Shakira, people who follow the twitter of the football player noticed that in one side of the photo was person with a plaid shirt with a funny pose. After that, people began to publish comments about the man, resulting one of the trending topics in Twitter for a few days. This doesn’t be treated in the others media, so we can say that Internet has decentralized the information.
Now, becoming Internet an “overcrowded global village”, there is space to comment all the news, more or less important, deepening inside. But, we can’t forget that in this world, mass media already control almost all the information that we hear, and in Internet we give the popularity to these events according to the relevance and the social impact that they cause, being the events more and less ephemeral, owing to the impact in the society, as we have said.